Verona Visitor's Guide Let us mail you a free guide


Verona is proud of our retail market. From Blain's Farm and Fleet to charming boutiques, if you need it, Verona has it.

The Sow's Ear

Locally-owned and operated since 2000, The Sow's Ear is the Midwest's first combined yarn store and coffee shop.

The warm and inviting atmosphere of The Sow's Ear is the perfect place to relax, sip a drink and grab a bite to eat while knitting your next masterpiece, or just relaxing with friends. Our friendly staff prides itself on providing excellent service, camaraderie and knitting assistance if needed. We love our customers and look forward to meeting you.

Visit the yarn and café sections on our website to see the large selection of yarn and knitting/crocheting supplies we carry, as well as the delicious drinks, baked goods and lunches we feature daily. Need a latte and sock yarn at 6:30 in the morning? No problem! We'll see you soon.

Blain's Farm & Fleet

Founded in 1955 by brothers W.C. (Claude) Blain and N.B. (Bert) Blain, Blain's Farm & Fleet stores are specialty discount retailers with 34 locations throughout Wisconsin, Illinois and Iowa. Receiving management, merchandising and distribution services from Blain Supply, Inc., each retail store is a division of one of the Farm and Fleet Corporations.

Following the vision of their father, Robert Blain and Jane Blain Gilbertson (N.B. Blain’s children) remain steadfast in offering customers high-quality products, competitive prices, reliable service and providing you with a family shopping experience.

Blain’s Farm & Fleet stores have 150,000 items available for sale so that everything you need for your family or for a project are found under one roof.

The Purple Goose

The Purple Goose is a specialty boutique offering women's and children's
clothing, accessories and an ever-changing array of gifts. They work hard to deliver an unparalleled shopping
experience to everyone who walks in the door. Find unique products at fantastic prices so it can be done, even on a budget. If you need an outfit, a gift for a friend or even a treat for yourself while sipping a cup o' joe-- they have it all waiting for you at The Purple Goose!

Miller & Sons

Miller & Sons Supermarket Grocery Store has been family-owned and operated for over 100 years. With over 280 employees in two locations, we provide the best in quality, value, and selection. Service is our #1 concern.

In grocery alone, they have about 45,000 unique items including organic and gluten-free and, are adding more every day.

Their motto is, “If we don’t have it, we will get it!”

Miller & Sons is dedicated to their customers!

Craig's Cake Shop

Craig's Cake Shop has been creating wedding and all-occasion cakes since 2000. Every cake is custom-made and every bite is a taste of heaven. They are proud to be voted Wisconsin Bride magazine's Best Cakes in 2010 and 2011.

Their cakes are prepared fresh each week for the date of your event. They require custom orders to be placed at least a week in advance so they can plan their baking schedule.

Procrastinators don't fret -- each week they bake a few extras in popular flavors, so there are some cakes available at the lat minute on a first-come, first-served basis. They also have Mini Cakes available daily to stop in and pick up.

Postal Connections

Postal Connections is a network of stores where people find alternatives for postal and business services with services such as Pack and Ship, Mail Box Rentals and 20 other products and serivces to make daily life and business easier.

Bavaria Sausage, Inc.

Authentic as it gets because that's the only way our Bavarian Master Sausage makers know how to make Old world German sausage! Made right here in our sparkling clean USDA Federally inspected "Wurstkche" (sausage kitchen) in Madison Wisconsin.

No Artificial colors, flavors, gluten, fillers, liquid smoke, additives, preservatives (except for nitrite in our smoked products) or chemicals and NO MSG are ever used in our products.

Quality Cellular

Forgot your car charger at home and running low on battery power? Stop in to Quality Cellular when you're in a mobile-related jam! Quality Celluar (a U.S Cellular provider) carries all forms of phone accessories and a knowledgable staff on hand to help you out!

Polar Sports

At Polar Sports, we are dedicated to providing you with the services and equipment that will make you successful on the ice. We understand that every hockey player is different, which is why we offer a wide variety of sticks, protective equipment, skates, and much more. Whether you’re a first time rink-rat or entering the professional ranks, we have something for you!

Verona Wine Cellar

Locally owned and operated, the Verona Wine Cellar has been serving Verona and Madison since 2003 and specializes in wine & craft beer. Our wine selection is on the eclectic side and our wine buyer, Rick Dearworth (affectionately known as “The Grape Whisperer”) has over 20 years in the wine business. You are the best judge of what you like, and Rick & Nick are here to help you find it.

St. Vincent de Paul

We believe our local St. Vincent de Paul is one of the nicest in the area. They keep their show-room clean, shoppable and spacious. If you love a treasure hunt, you'll love shopping at Verona's St. Vinny's!


Who hasn't found themselves in need of a reliable drugstore when visiting a new town? For all your last-minute needs and forgotten items, stop into Walgreens!

Hometown Pharmacy

For a small-town environment, visit Hometown Pharmacy, located next to Miller & Son's Supermarket right on Main Street. Known for their great, personable service and unique gift ideas.

Verona Ace Hardware

Atkins Verona Bicycle Shoppe

Did you bike into Verona? A lot of our visitors do, and sometimes they find themselves in a bind! Stop into Atkin's Verona Bicycle Shoppe in case of emergency or just to find some great new products for your biking needs. Also expect to find an exceptionally knowledgable staff to help you out!

Advance Auto Parts


Advance Auto Parts is your source for quality auto parts, advice and accessories.

Wisconsin Brewing Company

The Wisconsin Brewing Company is proud to call Verona home. Located on the outskirts of town, the WBC has worked hard to make their brewery inviting for guests, offering weekly guided tours, Friday night concerts and picnics showcasing the areas hottest acts and offer to rent their space for private events. They also have every single one of their beers available on tap!

More details to come...